Flywheel advisory and platform for scaling businesses

Find your flywheel.

Every business has one. Few have found theirs.

Roda helps leaders of scaling service and tech companies identify the problems holding them back, design the flywheels that shift them, and track whether they're actually turning.

Northvale Group
AttractConvertDeliverDelightRefer On target On target Off target On target On target
Annual recurring revenue
£4.1m
of £6.0m target
Deliver is off target and slowing the flywheel.

Example

Why flywheels work.

Plans sit in drawers. Feedback loops keep moving.

Feedback loops compound. Lists don't.

The output of each step feeds the next, so effort builds instead of draining away. The second turn is easier than the first.

Most problems live between the steps.

Overruns and churn rarely sit inside one team. They sit between steps, where nobody owns the join. A flywheel makes every step visible.

You learn faster than a plan allows.

A plan gets reviewed quarterly. A flywheel turns every week, so you spot where it's slowing and fix it. The teams that win are the ones that learn fastest.

See it on a problem you'll recognise.

Pick one to see the flywheel and the first measures.

The flywheel
    Example measures
      Build this flywheel free

      Diagnose.
      Design.
      Deliver.

      01

      Diagnose

      Find your leverage.

      Before anyone builds anything, we look properly: your numbers, your board packs, and the people doing the work. Then we name the one problem that's costing you most.

      You leave with: a prioritised list of where to focus.

      02

      Design

      Build your flywheel.

      Together we map the four to six steps of your flywheel, find where it's getting stuck, and agree a handful of measures. Every step gets an owner, and it's live in the platform from week one.

      You leave with: a working flywheel with named owners, live in the platform.

      03

      Deliver

      Keep it turning.

      Every week the platform shows where your flywheel is losing momentum. You fix that one thing and go again, faster each time. Run it yourselves, or add a monthly review with us.

      How you run it: Platform, or Platform + Review.

      The Roda platform

      Your flywheel and your numbers in one place, every week. It shows pace and trend at every step, so you can see it slowing before your results do. It won't tell you why. It shows you where to look.

      Proof it works.

      • Inspiretec

        "Roda's operating model diagnostic was exactly what we needed. Thorough, honest and highly insightful."

        Managing Director, Inspiretec
      • Spindogs

        "Roda has facilitated us in gaining clarity by giving us tools and a structured plan."

        Operations Director, Spindogs
      • National Grid

        "Roda helped bring focus, clarity and alignment to our strategy."

        Director of Strategy and Performance, National Grid
      • Nesta

        "Their support was universally praised; their coaching and advice was invaluable."

        Head of Skills and Innovation, Nesta

      The people you'll actually be working with.

      Matt Spry

      Matt Spry

      Co-founder. Matt helps ambitious organisations find and build the flywheels that make growth compound. He's worked with teams from fast-growing agencies and SaaS firms to National Grid and Nesta.

      Mark Shields

      Mark Shields

      Co-founder. Mark helps scaling businesses create flywheels to deliver their strategic objectives. He is a multi-exited founder, having built businesses in education and consulting, with particular expertise across the social impact sector.

      Stuck, stalling, or simply want to go faster?

      We'll tell you what we see, including the bits you won't like. Start with the problem that's costing you most.

      Try the flywheel builder free Book a working session No pitch. Thirty minutes on your problem. If the flywheel doesn't fit it, we'll say so. Or email matt.spry@rodastrategy.com or mark.shields@rodastrategy.com